Plenty of Fish is arguably one of the most recognized names in the dating app world, possibly due to their catchy “find your other half” advertising campaigns launched in the early 2000s or their clever nod to the classic dating maxim, “there are plenty of fish in the sea”. Even individuals who’ve been out of the dating game for years are likely familiar with Plenty of Fish.


However, popularity doesn’t necessarily equate to quality. As such, we aimed to dive deep into the reality behind POF’s fame to determine if its success stems from being a superior dating platform or simply from effective marketing.

It appears that Plenty of Fish has undergone several transformations in the past decade, warranting a detailed exploration. For those curious about whether POF stands as the ideal choice for their dating needs, we suggest gearing up for an extensive review of the app.

In the past, Plenty of Fish suffered from a somewhat tarnished image, largely attributed to the caliber of its users. This issue was likely a side effect of the site’s free-to-use model, which naturally attracted scammers, spammers, and those in search of fleeting connections.

Following its acquisition by Match Group, several changes were implemented, including the introduction of new features and numerous design refreshes. But the question remains: has the app truly evolved?

The answer varies depending on perspective. Has the site’s aesthetic improved? Absolutely. Has the promotional content shifted to suggest a different dating vibe? Definitely. Nonetheless, little has been done to address the fundamental issues related to entry barriers or the basic functionality that previously limited the app’s potential. It remains a free-to-use platform that can be joined in minutes. While the addition of phone number verification has made a slight difference, the signup process remains largely unchanged.

5 Things to Know About POF

1. Brand Reinvention Efforts: POF has been making strides in redesigning its interface and overall aesthetic in an attempt to revamp its brand image. Despite these efforts to modernize, there’s a consensus that the platform still falls short of reaching a satisfactory quality level that aligns with expectations.

2. High User Engagement: An impressive aspect of POF is its active user base, with over 3 million individuals logging in daily. This is complemented by the substantial number of user reviews found on the App Store and Google Play, totaling over 1.6 million, showcasing a high level of engagement and interest in the platform.

3. Feature Overload with Mixed Impact: While POF is proactive in introducing new functionalities, the influx of features often complicates the user experience rather than enhancing it. Many of these additions seem to obfuscate rather than streamline the path to meaningful connections, somewhat missing the intended mark of facilitating the search for a special someone.

4. Acquisition by Match Group: In a significant industry move, POF was acquired by Match Group, the powerhouse behind Match.com and Tinder, in 2015 for $575 million. This acquisition positioned POF under the umbrella of a major player in the online dating scene, potentially influencing its strategic direction and feature set.

5. Entertainment vs. Matchmaking: Among the newer features, offerings like Live and Que’d Up are geared more towards entertainment rather than fostering genuine matches or connections. This suggests a strategic choice by POF to cater to users looking for casual interactions over serious dating, a direction that aligns with the preferences of a segment of its user base but might not satisfy those in pursuit of deeper connections.

Plenty of Fish (POF) operates as a platform where users can engage with each other through various means of discovery and interaction. Here’s a breakdown of how it functions:

How does Plenty of Fish work?

Browsing User Profiles

Users have multiple ways to browse profiles on POF, enhancing the chances of finding a match:

1. View Active Users: A feature allows you to see all users currently online on a single page, providing a quick glance at who’s immediately available for interaction.

2. Swipe for Matches: Similar to Tinder, POF offers a “Meet Me” swiping feature, where you can swipe through suggested matches based on your preferences.

3. Advanced Search: Utilize an extensive range of filters, including gender, age range, location, income, religion, body type, lifestyle choices, and more, to search for members who meet specific criteria.

Creating a Profile

Setting up a profile on POF is straightforward and designed to be user-friendly:

1. Visit Plentyoffish.com or download the app from the App Store or Google Play.

2. Create an account by choosing a username and password, and provide basic information such as location, birth date, gender, and ethnicity.

3. Complete a brief questionnaire about your dating preferences and personal lifestyle choices, including the type of relationship you’re seeking and your ambitions.

4. Select a personality type that best describes you from a diverse list of options like rockstar, yuppie, or yogi.

5. Craft a bio that encapsulates who you are without revealing too much personal information, as advised by POF.

6. POF employs 2-factor authentication to verify your account, requiring a mobile device capable of receiving text messages.

Interacting on the Platform

Once your profile is set up, you’re ready to explore and interact with other users:

– On a computer, POF’s interface may remind you of social networking sites from the mid-2000s, featuring tabs for online users, the “Meet Me” page, and a search function.

– With a paid membership, you gain additional features like seeing who liked your profile and discovering new users on POF.

– On the app, POF focuses more on the “Meet Me” feature, aligning with the familiar user experience of other dating apps.

Whether you’re browsing on a computer or using the mobile app, POF offers a variety of ways to connect with potential matches, catering to different preferences and ensuring a comprehensive dating experience.

How much does Plenty of Fish cost?

Plenty of Fish offers a freemium model where users can access and utilize the platform without any upfront cost, allowing for a broad range of interactions and exploration within the service. Here’s a breakdown of the cost structure and what you get for free versus paid subscriptions:

Free Usage

– Messaging: All members can send messages without any charges, which is a significant feature not always offered on other dating platforms.

– Reading Messages: Users have the ability to read the first messages in their inbox for free, providing a glimpse into potential connections without financial commitment.

– Try for Free: POF allows new users to test the service with no cost, making it accessible for anyone to start their search for matches immediately.

Cost Comparison

– In the landscape of online dating services, Plenty of Fish’s pricing is considered average when compared to other providers.

Upgraded User Subscription

– 3 Months: $20.00 USD per month, totaling $59.99 USD

– 6 Months: $15.00 USD per month, totaling $89.99 USD

– 12 Months: $10.00 USD per month, totaling $119.99 USD

Token Purchases

– 1 Token: $3.99 USD

– 5 Tokens: $2.99 USD per token, totaling $14.95 USD

– 10 Tokens: $1.99 USD per token, totaling $19.90 USD


Plenty of Fish provides a versatile platform for online dating with the option to use the service for free, which includes messaging and reading initial messages. For those seeking enhanced features, the platform offers reasonably priced subscription options and token purchases, positioning POF as an accessible choice for users with varying budgets and dating goals.

Free Features
  • Account creation
  • Sending messages
  • Matching with other users
  • Adding members to Favorites List
  • Viewing the list of online members
  • Taking the Compatibility Predictor test
  • Viewing profiles
  • Sending voice messages
  • Participating in forums
  • Seeing nearby members
  • Downloading the app
  • Cue’d Up feature
  • Test now for free
Premium Features
  • Priority placement in the “Meet Me” feature
  • Access to extended user profiles
  • Message status tracking
  • Ad-free experience
  • Viewing who has viewed your profile
  • Potential increase in received emails
  • Standing out in search results
  • Sending three gifts daily


Who is Plenty of Fish for and not for?

POF is good for
  • Singles Seeking Various Relationships: Whether you’re looking for casual or long-term relationships, POF accommodates a spectrum of relationship goals.
  • Socially Engaged Individuals: Ideal for those who wish to expand their social circles and engage in meaningful conversations.
  • Seekers of Perfect Matches: Geared towards individuals actively seeking their perfect match.
POF is not good for
  • Those with Uptight Beliefs: Not recommended for individuals with conservative or uptight beliefs and values in dating.
  • Primarily Seeking Erotic Experiences: While it caters to various relationship types, POF may not be the primary choice for those primarily seeking erotic fun and encounters.
  • Individuals Uncomfortable with Sharing Personal Details: Not ideal for those who are uncomfortable sharing their personal details with a broad range of users.

Plenty of Fish Pros & Cons

  • Free General Services: Users can access the site’s general services without incurring any cost, making it accessible to a wide audience.

  • Large User Population: With a vast user base, POF offers users numerous opportunities to find potential matches.

  • Personalized Filters: The platform provides personalized filter criteria, enhancing the chances of finding more suitable matches.

  • Lack of Phone Support: The absence of phone numbers for customer service can be a drawback for users who prefer direct communication.

  • High Competition for Attention: Due to the site’s extensive user population, there is a heightened competition for attention, which may impact response rates and interaction.

  • Potential for Fake Profiles: Despite strict security measures, the presence of fake profiles remains a concern, emphasizing the need for users to exercise caution.

Is POF a legit dating site?

Plenty of Fish (POF) is considered a legitimate dating site, and it has been in operation for many years with a large user base. It offers free messaging, which is a positive feature for many users. However, like any online dating platform, POF has its challenges, as reported by some users. These challenges include an abundance of spam profiles and a potentially smaller dating pool in less populated areas.

While POF has its drawbacks, it’s essential to recognize that experiences can vary widely among users. The presence of spam profiles and limitations in less populated areas are issues that some users have faced, but they are not unique to POF. It’s advisable for users to exercise caution, be aware of potential challenges, and take necessary precautions when using any dating site.

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